The riches are in the niches, or so they say. If you’re thinking of pivoting your business and exploring an entirely new niche, it may make you feel a little uneasy. Entrepreneurship itself can be very shaky at times and isn’t guaranteed. When you find a comfortable spot, it’s understandable to...
Saying Prime Day 2018 started with a bang is an understatement. Small and medium-sized businesses were able to generate more than $1 billion in sales on the first day. Prime Day 2018 Results Small businesses who took part in the 36-hour event experienced great numbers. In some cases, small business sales...
Proper employee onboarding and training can make a tremendous difference in your company’s profits and customer satisfaction scores. However, a quick glance at the latest American Customer Satisfaction Index shows that there is a big disconnect between current training programs and quality customer service. The industry with the highest overall satisfaction...
Thanks to modern technology, plenty of offices are now almost completely paperless. Important documents are created, signed and sent exclusively online, and stored for easy access by all parties. While it’s convenient to have all your business paperwork in digital form, you might not want to get rid of your printer just yet. We asked a panel of...
A new infographic from email marketing platform moosend.com looks to help you create the ultimate newsletter with a checklist of things you should include. Appropriately titled “The Ultimate Retail Email Newsletter Checklist,” the infographic has some suggestions for how you can make your newsletter stand out. An email newsletter lets...
A content audit is a qualitative evaluation of every piece of content that exists on a website. It is different from a content inventory, since an inventory only takes into account the quantity of published written material without studying its results. This kind of website audit can be very time-consuming, but...