Small business marketing is not as simple as used to be, and the constantly shifting technological landscape may be partly to blame. HubSpot’s new Marketing Hub Starter has been created to simplify the process for small business owners. According to HubSpot (NYSE: HUBS), the Marketing Hub Starter platform was specifically designed with...
A new infographic from email marketing platform moosend.com looks to help you create the ultimate newsletter with a checklist of things you should include. Appropriately titled “The Ultimate Retail Email Newsletter Checklist,” the infographic has some suggestions for how you can make your newsletter stand out. An email newsletter lets...
A content audit is a qualitative evaluation of every piece of content that exists on a website. It is different from a content inventory, since an inventory only takes into account the quantity of published written material without studying its results. This kind of website audit can be very time-consuming, but...
Proper employee onboarding and training can make a tremendous difference in your company’s profits and customer satisfaction scores. However, a quick glance at the latest American Customer Satisfaction Index shows that there is a big disconnect between current training programs and quality customer service. The industry with the highest overall satisfaction...
The number of speakers who will be giving you insights into how to make your business succeed at Growth & Success Con 2018 is…er, growing, no pun intended. From September 17 -18, 2018, you can attend the online event and learn from their experience. These strategists, marketing experts, business and life...
The riches are in the niches, or so they say. If you’re thinking of pivoting your business and exploring an entirely new niche, it may make you feel a little uneasy. Entrepreneurship itself can be very shaky at times and isn’t guaranteed. When you find a comfortable spot, it’s understandable to...