For those of you who own a business, one word that gets batted around a lot but is hard to understand and quantify is customer churn. Like the saying goes, knowledge is power. So the first step in reducing your customer churn rate is understanding exactly what...
Wikipedia describes Master Data Management as "a method used to define and manage the critical data of an organization to provide, with data integration, a single point of reference. The data that is mastered may include reference data- the set of permissible values, and the analytical...
If you own a small business or you are getting ready to launch one--especially a brand new startup--getting a small business loan will almost always be a big part of your business plan. It is rare that individuals have the necessary feed money to start a small...
One of the fastest growing industries is that of consulting. As this report from Green Target states, "The global management consulting market is worth an estimated $130 billion. Operations consulting holds the lion’s share of the market, at an estimated $70 billion, followed by HR consulting...
Matt Redhawk You have got to admit, doing for others just feels good. Even the smallest kindness can make a big difference in a person's life. But there is someone we have been notified of who is definitely taking the idea of philanthropy...
These are very exciting times in the business world. There is a new wave of advertising that is much more effective for small businesses and that is brand storytelling. Business owners have finally gotten the message that in your face banners and popups on your website are...
One thing that has changed drastically over the last few decades is the way we look at divorce. What once was an embarrassment and a shame-producing event in our lives has now become a natural part of living. Very few people mate for life anymore. This article...
If you own a pest control business and you are feeling overwhelmed, trying to handle billing, payroll, appointment setting, etc from your office when you'd rather be out in the field, Small Business Promote has discovered your solution. Pocomos is a company that...
If you are in the home improvement business in the US, Small Business Promote understands the challenges of finding new customers. Of course, word of mouth is always the best advertising, and we figure you get a lot of new leads from former homeowners you have done...
If there is one thing every business has in common it is the need for public relations. The encyclopedia at Entrepreneur.com defines public relations-or PR as it is often known-like this, " Using the news or business press to carry positive stories about your company or your...