These are very exciting times in the business world. There is a new wave of advertising that is much more effective for small businesses and that is brand storytelling. Business owners have finally gotten the message that in your face banners and popups on your website are out and getting really personal with prospective buyers by telling a story is in.
People want to know who they are buying from. They want a more personal relationship. That is where brand storytelling comes in. If you have a small business and are looking for new and better ways to reach your audience in the form of brand storytelling, take a look at this article from Forbes, 5 Essential Elements of Powerful Brand Storytelling. The article says, “Touch on the brand’s history and its evolution. Discuss future goals, giving back, essential products and services and beliefs. “
Maybe brand storytelling has a lot to do with the advent of Facebook. Businesses now have Facebook pages where they share their personal journeys and communicate with their followers. Whatever the main cause, business owners have gotten smarter and are taking things a step further. The REAL way to form a closer relationship with buyers is with the use of powerful videos that tell stories.
We found a company that is a powerhouse in the creation of brand storytelling videos. Diamond View. They have created brand storytelling videos for such big names as The Atlanta Braves and The University of Florida, just to name a few of their clients. We really like what they say on their website, “The truth is, impressions will always be inferior to expressions.” Now that’s a statement we can get behind!
If you are a small business owner and are ready to take things to the next level, give Diamond View a shout. Their prices are very affordable and you can stop wasting your money on impressions and begin having your brand expressed the way you want it done.