As a small business owner, one of the smartest moves you can make is hiring a consultant. Of course, finding a mentor who is in the same niche as you and who is very successful, and following them religiously is also something you can do. However, there is going to be a LOT of time involved in that, and you have enough on your plate, running your own small business, without chasing someone around online all the time.
When you actually put money out to hire a consultant, they are at your disposal rather than the other way around. They work for you, and a good consultant is always available to answer any questions you might have or help you with things you need to know to be successful in your business. When a professional has a consulting business, the majority of their new clients will come from referrals. No matter how much else you hear about using social media and writing good blog content to help yourself get seen, referrals from happy customers are still the best advertisement. Nothing screams success like word of mouth.
More than 53 million Americans — over 34% of the US workforce — are currently doing independent, freelance-style work. Forbes estimates this number will increase to over 50% by 2020. What this means for you as a small business owner is that the chances of finding the best consultant, or hey! even starting your own consulting business, are increasing daily.
Picking someone else’s brain who has been there and done that is the fastest way to educate yourself about the niche you are trying to be successful in. That is why consulting is the fastest growing type of business going right now. People become successful, then make their money teaching others to do the same. A few examples of those who have had smashing success at this are Neil Patel and Darren Rosen. Both are professional bloggers, but the riches they have acquired come from teaching others how to blog and how to do it right.
If you are looking for a consultant, our best advice is to do a Google search using the keywords ‘consultant’ and the niche you are in. Say you own an e-commerce store that is not doing as well as you want it to. Search “consultant e-commerce” and you will come up with a nice long list of people who are having great success at e-commerce, so much so that they have started consulting with others who want to do the same.