If there is one thing people can’t live without in our modern times, it’s their cell phones. In fact, the average American checks their phone every 12 minutes, or as this New York Post article concludes, 80 times a day.
This phenomenon in mobile engagement has created the most popular new type of marketing, and that is text message marketing or SMS marketing. If you own a business and want to take your marketing efforts in a new direction, you might want to seriously consider becoming an SMS marketer.
By text messaging potential customers you are reaching them on a very personal level. However, before implementing SMS marketing as part of your business success strategy, you must do your homework and learn the dos and don’ts of text message marketing. For instance, in this very helpful article from Convince and Convert, take into consideration this wise piece of advice, “You have 160 characters to express yourself. Do it in less if you can. Make sure the message is clear and concise, written in plain English. Avoid abbreviations, emoticons, and all caps.”
The team at Small Business Promote has done our due diligence for you and found the company we feel is the best to handle your SMS marketing campaigns and that is Syniverse. Their SMS API is cloud-based and has the highest quality global connections. In fact, the mobile marketing platform from Syniverse was given a top rating by enterprises in 2019.
If you are going to invest in SMS marketing, you really do need experts to handle your campaigns. If you try doing SMS marketing yourself, it is very possible you will do more harm than good by stepping on the toes of potential buyers. There are so many rules of etiquette, for instance, that SMS marketing experts know that you may not be aware of, such as “SMS is all about immediacy. It takes people an average of three minutes to open messages. Clients’ responses to sales, promotions, and events promoted on SMS are most effective when they’re last-minute impulses. If you have a store opening event on Friday night, send the message on Friday afternoon. If you have a dinner promotion at your restaurant, send it at the end of the workday, not in the morning.
Be careful not to tread on thin ice by sending messages out too early in the morning or too late at night. Acceptable hours are between 8 am and 9 pm.”
We hope the information we have provided in this blog post will help you if you have been thinking of adding text message marketing to your business success arsenal.